The Brief
The Lithuanian Basketball League (Betsafe-LKL), in keeping with its reputation as one of Europe’s boldest and most forward-thinking basketball organisations, wanted to level-up their performance, fan engagement and operational infrastructure.
The Challenge
For most sports leagues, their methods and tools for data collection, fan engagement, performance analysis and more are fragmented, deploying separate solutions for each.
This fragmentation is bad for sports. When these approaches are siloed, overall efficiency suffers. It also proves more costly, reducing the capacity for leagues to innovate and deliver for their partners, teams and fans.
The LKL wanted to break from this fragmentation and invest in a solution that could help them maximise their greatest assets all at the same time.
The Solution
The Betsafe-LKL became the first basketball league in Europe to implement a single system, which leverages computer vision technology, to automate the real-time capture of optical tracking data, event data, and broadcast-quality live video production.
GeniusIQ, our large-scale data and AI platform which uses machine learning to fundamentally understand and contextualise every occurrence on the court, powers the delivery of countless outputs for the league.
Every LKL team has access to our Performance Studio, which synchronises the tracking and event data captured with live video to deliver groundbreaking performance insights for coaches, analysts and players to use before, during and after games.
Most recently, during the King Mindaugas Final Four tournament, Betsafe-LKL fans were treated to one of the most innovative aspects of the partnership: augmented, data-driven live broadcasts.
The Result
The deployment of an AI-powered, single system is transforming the Betsafe–LKL, opening the door to new opportunities and revenue streams that will take the league to new heights.
