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Charlton Athletic battle busy schedule with advanced performance data

Customer Story
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The Brief

Following promotion back to the Championship, Charlton Athletic needed to adapt quickly to the increased physical, tactical, and operational demands of England’s second tier. 

With relentless fixture congestion, tighter turnarounds, and greater variation in opposition styles, the club required an analysis infrastructure that could help staff move faster, work smarter, and maintain detail under pressure. 

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Streamline workflows during demanding three-game weeks
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Integrate tactical, technical, and physical insights into one platform
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Support faster decision-making across coaching, analysis, and performance departments

The Challenge

The Championship presents a unique operational challenge. Matches come thick and fast, recovery windows are compressed, and preparation time is limited. 

For Charlton’s staff, maintaining analytical depth while keeping pace with the schedule was a constant balancing act.  

Without an integrated system, analysts risked spending hours manually searching through footage, while performance staff faced increasing pressure to monitor physical outputs, manage recovery, and inform rotation decisions in real time. 

The Solution

Charlton Athletic implemented Performance Studio to unify video, data, and physical analysis into a single workflow. 

The platform enables the club to: 

Accelerate opposition analysis: Advanced filtering tools allow analysts to instantly surface relevant clips based on tactical scenarios, formations, or player behaviours 

Connect video with key performance data: Staff can quickly identify which players create the highest xG moments, contribute most to key passes, or pose the biggest threats, then instantly connect those metrics back to video evidence. 

Benchmark physical performance: Performance Studio provides pre- and post-match physical insights, allowing Charlton to compare sprint and high-speed running outputs against Championship opponents and league standards. 

Support smarter squad rotation: Reliable physical data helps staff manage workloads, anticipate fatigue, and make more informed rotation decisions during congested fixture periods. 

Improve collaboration across departments: Coaches, analysts, and performance staff can create playlists, share reports, and communicate instantly within the platform, ensuring departmental alignment. 

The Result

By combining tactical, technical, and physical insights into one centralised system, Charlton’s multidisciplinary team can work faster without sacrificing depth or quality.  

As Charlton continue to establish themselves in the Championship, Performance Studio has become a core part of how the club prepares, analyses, and competes at a higher level. 

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