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<ul>
<li>Los Angeles Rams fans to enjoy augmented in-game Next Gen Stats highlights during games at SoFi Stadium, powered by GenusIQ</li>
<li>Genius Sports to enhance fan experience with Next Gen Stats including player locators, time for the quarterback to throw, speeds and minimaps</li>
<li>Rams partner Verizon to sponsor the augmented content</li>
</ul>
The Los Angeles Rams (&#8220;Rams&#8221;) have collaborated with Genius Sports Limited (&#8220;Genius Sports&#8221;) (NYSE:GENI) to provide their fans with augmented, data-driven in-game highlights within SoFi Stadium.
During every Rams home game, immersive highlights leveraging the NFL&#8217;s proprietary Next Gen Stats (&#8220;NGS&#8221;) data will be displayed on SoFi Stadium&#8217;s iconic Infinity Screen. These highlights, powered by GeniusIQ, Genius Sports&#8217; next generation data and artificial intelligence platform will include crucial NGS insights such as player locators and speeds, time for the quarterback to throw and a complete minimap.
As a long-term partner of the Rams, Verizon will be integrated at crucial times within the highlights, unlocking premium new augmented advertising inventory in front of a highly engaged audience. Verizon&#8217;s logo and messaging will take center stage creating a dynamic new platform for them to strengthen their brand affinity with Rams fans.
GeniusIQ applies powerful machine learning and AI to translate huge volumes of NGS data into a semantic understanding of football. It then powers real-time insights and brand activations, creating meaningful connections with fans when the on-field action is at its most compelling.
&#8220;Since opening SoFi Stadium in 2020, we continuously look to team up with best-in-class companies to set the gameday standard at the Rams house,&#8221; said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. &#8220;We are thrilled to work with Genius Sports to deliver this unprecedented experience to our fans and grateful to our partner Verizon for elevating this content.&#8221;
&#8220;Connecting our partners and sports fans with the excitement of live sports through memorable experiences is intrinsic to our GeniusIQ offering,&#8221; said Steve Bornstein, President, North America of Genius Sports. &#8220;Our partnership with the Los Angeles Rams breaks new ground in sports fan engagement, combining immersive highlights and rich tracking insights for brands like Verizon. We&#8217;re delighted to showcase the enhanced value of Genius Sports with the NFL and the Rams.&#8221;
Genius Sports is the exclusive distributor of NFL Official League Data.

Los Angeles Rams launch Next Gen Stats-powered, in-stadium highlights through new collaboration with Genius Sports

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