Cookie Policy

Last updated: January 25, 2025

Cookie policy
About Cookies
Cookies we use
Cookie preferences
Contact

Cookie policy

This cookie policy explains how we use cookies when you visit our website (www.geniussports.com) and any of its sub-domains (investors.geniussports.com and news.geniussports.com).

We keep our privacy practices under review and may amend this policy from time to time. This version is dated January 2025.

About Cookies

We use the term “cookie” to describe cookies and similar technologies such as tags and pixels. A cookie is a small data file of letters and numbers that we store on your browser or the hard drive of your computer, laptop or mobile device. Cookies contain information that is transferred to your computer’s hard drive.

Unless you have adjusted your browser settings to refuse cookies, cookies will be placed as soon as you visit our website. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

Cookies we use

We use the following types of cookies:

  • Strictly necessary cookies: These are cookies required for the operation of our website. They
    don’t store information about you that can be used for marketing purposes or for remembering
    your browsing history.
  • Analytical or performance cookies: These cookies collect information about how visitors use our website – for example, the pages they visit most frequently when using the site. This helps us to
    improve the way our website works.
  • Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.For further details on the cookies, we use on our website, please see the table below.

COOKIE NAME DURATION PURPOSE
cookieyesconsent 2 years CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.
ARRAffinitySameSite session This cookie is set by Windows Azure cloud, and is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.
ARRAffinity session ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user.
lidc 1 day LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory 1 month LinkedIn sets this cookie for LinkedIn Ads ID syncing.
li_gc 6 months Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes.
sp_t 1 year This Google Analytics cookie is used to record how long a visitor stays on our website.
sp_landing 1 day The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
_gcl_au 3 months Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_ga_* 1 year 1 month 4 days Google Analytics sets this cookie to store and count page views.
_ga 1 year 1 month 4 days Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_hjSessionUser_* 1 year Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
AnalyticsSyncHistory 1 month Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
_hjSession_* 1 hour Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_fbp 3 months Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
pardot past The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.
test_cookie 15 minutes doubleclick.net sets this cookie to determine if the user’s browser supports cookies.
IDE 1 year 24 days Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
li_sugr 3 months LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
bcookie 1 year LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie 1 year LinkedIn sets this cookie to store performed actions on the website.
fr 3 months Facebook sets this cookie to show relevant advertisements by tracking user behaviour across the web, on sites with Facebook pixel or Facebook social plugin.
loglevel Never Spotify sets this cookie to collect user behaviour data from interactions with Spotify plays on our website.
PHPSESSID Session This cookie is native to PHP applications. The cookie stores and identifies a user’s unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed.
wpEmojiSettingsSupports Session WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly.
_clck 1 year Microsoft Clarity sets this cookie to retain the browser’s Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.
CLID 1 year Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.
_clsk 1 day Microsoft Clarity sets this cookie to store and consolidate a user’s pageviews into a single session recording.
SM session Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.
MR 7 days This cookie, set by Bing, is used to collect user information for analytics purposes.
SRM_B 1 year 24 days Used by Microsoft Advertising as a unique ID for visitors.
MUID 1 year 24 days Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
ANONCHK 10 minutes The ANONCHK cookie, set by Bing, is used to store a user’s session ID and verify ads’ clicks on the Bing search engine. The cookie helps in reporting and personalization as well.
visitor_id* 1 year 1 month 4 days Pardot sets this cookie to store a unique user ID.
visitor_id*-hash 1 year 1 month 4 days Pardot sets this cookie to store a unique user ID.
Zoominfo.com _cf_bm This is a CloudFoundry cookie
Zoominfo.com _cfuvid This domain is associated with Zoominfo, a business-to-business daabase software that provides information on sales and marketing for professional recruiters and salespeople

Controlling your cookie preferences

You may stop cookies from being placed on your device by adjusting your browser settings to reject cookies. For further information on cookies, including how to refuse them, please visit http://www.allaboutcookies.org.

Please note that withdrawing your agreement to the use of cookies on our website may impair your user
experience and the functionality of some aspects of the site. You can manage your cookie preferences via
our consent management platform at the bottom right side of the screen.

Contact

If you have any questions, or require further information about our use of cookies, please contact us, by one of the methods listed below. When you contact us, we will ask you to verify your identity.

Telephone:
+44 (0) 20 7851 4060

Email:
privacy@geniussports.com

Post:
Data Protection Officer
Genius Sports Limited
1st floor
27 Soho Square
London
England
W1D 3QR

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