As major sports leagues shift their focus to digital streaming platforms and secure exclusive rights deals, digital viewership is on the rise, surpassing traditional TV. In this on-demand webinar, senior analyst Ross Benes delves into the key trends shaping the future of sports media, including the growing popularity of women’s sports, the impact of sports betting on viewership and revenue, and the seasonal variations in ad inventory. Join us as we explore these insights alongside Josh Linforth, CRO of Genius Sports, who will provide valuable perspectives on the latest industry developments and the role of technology in driving fan engagement and monetisation opportunities.

Key Insights:

• Digital Dominance: Digital live sports viewership is on the rise, surpassing traditional TV.
• Women’s Sports Surge: Women’s sports are gaining popularity and driving significant viewership.
• Sports Betting Impact: Sports betting is reshaping fan behavior and creating new revenue streams.